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The Financial Times names Almedia third fastest-growing company in Europe, number one in advertising

March 4, 2025
2 min read
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Demand More from Your Ad Spend

BERLIN, GERMANY - Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, today announces it has been named Europe’s third fastest-growing company in the prestigious FT1000 listing.

The FT1000 is an annual listing of Europe’s fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a three-year period. With an 18,773.2% absolute growth rate, Almedia’s inclusion recognizes its extraordinary growth between 2020 to 2023. Almedia was founded by its now 23-Year-Old CEO, Moritz Holländer, while he was still at school. Since then, Almedia has grown to 80 employees as of February 2025. The company remains founder owned with no external funding. Headquartered in Berlin, Almedia’s third place ranking in FT1000 Europe also makes it the fastest-growing company in Germany.

Almedia is at the forefront of a major digital advertising trend called Reward-based User Acquisition; an approach used by advertisers to increase player acquisition, engagement, and retention by offering real-world rewards to audiences. Its signature rewards platform ‘Freecash’ sees a community of over 35 million users completing missions inside games and apps, as well as surveys to earn real-world rewards such as gift cards from brands such as Netflix and Amazon. This year’s FT1000 listing also ranks Almedia as the fastest-growing advertising company, reflecting the surge in popularity of Reward-based User Acquisition across mobile games and apps.

Moritz Holländer, CEO and founder of Almedia, commented:

"Almedia’s inclusion in this year’s FT1000 and continued rapid growth reflects the new reality that audiences now expect rewards from their digital interactions - and advertisers are taking note. It also proves that, with the right fusion of great people and great tech, it’s still possible to grow innovative, tech-driven companies in Europe. We will continue to invest in both our people and our technology to achieve our goal of becoming the smartest way advertisers can spend their digital ad budgets.”

In November 2024, Almedia was recognised by Singular as a leader for ad spend growth, surpassing the likes of Reddit and Amazon Media Group. The Financial Times FT1000 2025 Edition was produced in partnership with leading research firm Statista. The listing in full can be found here.

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Rewarded UA has earned its place alongside Google, Meta, and AppLovin in the mobile marketing mix.
It has become a core channel because the additional user engagement delivered post ad-click drives retention and long-term value that other UA sources struggle to match.
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Moritz Holländer
Founder, CEO at Almedia
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By showcasing our game directly to people who already play games and tailoring offers around in-game behavior, Freecash helped us scale installs globally faster and more efficiently than traditional channels.
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Saras Panigrahi
Marketing Director at Potato Play
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Almedia teams deliver full-cycle support for launching campaigns in multiple markets. They monitor KPIs closely, tweak campaign setups in real time, and consistently share new optimization ideas that help elevate results.
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Saras Panigrahi
Marketing Director at Potato Play
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We required UA partners who can perform at high spend levels and still hit key metrics like retention and a positive return on investment while scaling our game installs.
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Saras Panigrahi
Marketing Director at Potato Play
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We have been successfully working with Almedia for several years and are looking forward to the next years to come.
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Pascal Ludynia
CEO at Ayet Studio GmbH
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Almedia’s Talented team delivering results at scale! Always available and supportive.
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Ben Asbach
CEO at Bitburst GmbH
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Working closely with Almedia, we built and optimized a strategy that outperformed our goals. With aligned targets, transparent feedback, and a shared drive for innovation, we created a funnel that delivered real impact at scale.
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Adi Tubul
User Acquisition Manager at Candivore
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Almedia stands out as a partner that not only scales but also focuses on long-term performance. They’ve become an essential part of our UA mix.
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Antella Yu
User Acquisition Lead at Stillfront (Super Free Games)
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Almedia helped us scale high-quality U.S. users across iOS and Android, driving a 120% uplift in Day 7 retention and ROAS while doubling our budget in a competitive market.
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Hyekang Seo
UA Lead at Actionfit
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Almedia enabled us to achieve consistent monthly growth with profitable margins, fostering a sustainable path to success and ensuring long-term profitability.
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Mad Brain Games
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Almedia drives top-quality users to our games, among the best of all UA channels. We're happy to keep scaling and strengthening our partnership with this talented team.
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Mor Stone
VP of Marketing at Innplay Labs
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This was more than a reactivation, it was a relaunch powered by insight. The results speak for themselves: 550% growth in daily spend, 2x competitor performance, and a successful iOS expansion.
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Dukryul Kim
UA Manager, Treeplla
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We came into this partnership with aggressive growth goals, and Freecash helped us blow past every one of them. Doubling our 30-day ROAS against top competitors was something we hadn’t achieved before.
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San Heo
CEO, Treeplla
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The close collaboration between Candivore and Almedia’s team allowed us to design and iterate on a strategy that exceeded our performance goals. Through aligned targets, transparent feedback loops, and a shared commitment to innovation, we built a funnel that drove meaningful impact at scale.
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Adi Tubul
User Acquisition Manager at Candivore
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Almedia offers the broadest worldwide geo coverage among all the incentivized partners we’ve worked with, giving us valuable insights into T2/T3 markets and helping us scale efficiently with lower CPIs.
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Antella Yu
User Acquisition Lead at Stillfront (Super Free Games)
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Almedia proved that rewarded UA can deliver both high ROAS and strong retention - a combination we hadn’t been able to achieve before. The process was smooth from start to finish, and the ongoing optimization made a huge difference in campaign success.
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Jade Baeck
Senior Manager at SUPERBOX
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Almedia delivered nearly 3x higher D30 retention compared to other rewarded channels: all while maintaining strong ROAS. It was the first time we found a UA partner that could truly balance both retention and profitability.
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Jade Baeck
Senior Manager at SUPERBOX
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Partnering with Freecash has been a great fit for our games and community. Their rewarding platform integrates naturally with our player experience, delivering strong engagement and meaningful value for both sides. We’re excited to continue expanding our collaboration and building long-term success together.
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Dima Gorodnev
COO, Ovivo
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