Cookies and Similar Technologies

When you use our website and services, features such as cookies or similar technologies (hereinafter: “Cookies”) are used as part of what is known as ‘web tracking’ and to ensure the technical functioning of our website. Web tracking means that users’ behaviour can be tracked. We do this to improve and personalise our services, as well as to optimise advertising. Web tracking also enables us to recognise you on other websites or social networks and display personalised advertising to you there.

What are Cookies? Cookies are small files consisting of letters and numbers that are stored in your browser or device and enable the Cookie owner to recognise the device when it visits websites or uses online services. The website you visit may set Cookies directly (first-party Cookies) or trigger Cookies set by other domains (third-party Cookies). Whilst we automatically use some Cookies that are strictly necessary to provide the services you have requested or to enable communication, we ask for your consent for all other Cookies.

We use the following types of Cookies, the scope and functionality of which are explained below:

• First-Party Cookies: First-party Cookies are set by the website you are visiting and can only be read by that website.
• Third-Party Cookies: Our website may contain helpful but non-essential features or plug-ins that enable third-party services which use Cookies, such as social media links, maps, advertising networks or web traffic analysis services.
• Session Cookies are automatically deleted when you close your browser. Session Cookies store a so-called session ID, which allows various requests from your browser to be associated with the same session. This enables your computer to be recognised when you return to our website. Session Cookies are deleted when you log out or close your browser.
• Permanent Cookies (or persistent Cookies) remain even after you close your browser and are automatically deleted after a certain period of time, which may vary depending on the Cookie. You can also delete these Cookies at any time via your browser’s security settings.

In addition to Cookies, we also use similar technologies. For the sake of clarity, we refer to them collectively as “Cookies” in this policy. Similar technologies may include, for example, pixel tags. Pixel tags are transparent one-pixel images displayed on the website. They track, for example, whether a specific area of the website has been clicked. When the pixel tag is triggered, it logs a user interaction and may read or set Cookies.

You can configure your browser before or after visiting our website to reject all Cookies or to notify you when a Cookie is sent. These settings can usually be managed in your browser’s settings, including options to prevent Cookies from being set at all or to delete Cookies. Your browser may also have an incognito mode. You can use these browser features yourself at any time. However, if you have disabled Cookies by default in your browser, our services may not function properly.

Necessary Cookies and Google reCAPTCHA (Necessary Cookies)

We use strictly necessary Cookies on the basis of Section 25(2)(2) of the German Telemedia Act (TDDDG), as they are strictly necessary to provide a digital service you have expressly requested or to enable the proper functioning of our website and its core features. Insofar as personal data is processed in connection with strictly necessary Cookies, this processing is carried out on the basis of Article 6(1)(f) GDPR. Our legitimate interest lies in the secure and functional provision of our website, the maintenance of essential website functions, the management of sessions and user settings, and the guarantee of the security, integrity and availability of our service.

We use strictly Necessary Cookies, on the one hand, to improve your experience when using our website and, on the other hand, to perform functions that are strictly necessary for the security of the website, for example. For instance, we use session Cookies to recognise that you have already logged into your user account. We also use technologies comparable to Cookies to distinguish you from an automated bot request.

As part of our strictly Necessary Cookies, we also use the Google reCAPTCHA Version 3 service (“reCAPTCHA”) on our website. reCAPTCHA is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). To provide reCAPTCHA, Google processes personal data on our behalf under a data processing agreement. We use reCAPTCHA to check whether requests on our website are made by a natural person or through automated, machine-based processing (“bots”). The use of reCAPTCHA is therefore intended to protect our website from abusive automated access, to prevent spam, to prevent fraudulent requests and to ensure the security, integrity and availability of our online service.

When using reCAPTCHA, the following data is transmitted to and processed by Google: IP address, referrer URL, device information (operating system, browser, language settings, screen resolution), date and time of access, interaction data (mouse movement, duration of visit). Based on this data, reCAPTCHA checks in the background whether the request is coming from a human.

We also use the customer relationship management service HubSpot (see “Analytical Cookies” below). HubSpot’s content delivery network provider, Cloudflare, sets strictly necessary Cookies to protect the service against automated attacks (bot protection) and to apply rate limits. These Cookies are set on the basis of Section 25(2)(2) TDDDG and Article 6(1)(f) GDPR.

Optional Cookies

We only use Cookies that are not strictly necessary with your consent, which you can select via the Cookie Consent Tool. These functions are only activated if you give your consent and may, in particular, enable us to analyse and improve visits to our website, make it easier for you to use the site across different browsers or devices, recognise you when you visit, or display advertising (including, where applicable, tailoring advertising to your interests, measuring the effectiveness of adverts, or displaying interest-based advertising). The legal basis for this processing is Article 6(1)(a) and Section 25(1) TDDDG. You may withdraw your consent at any time via the Cookie Consent Tool with effect for the future. You can access the Cookie Consent Tool at any time via the “Cookie Settings” button at the bottom of the website to review and adjust your consent settings.

In the Cookie Consent Tool, we have grouped services that use Cookies into different categories according to their purposes. You can consent to the use of all services, limit your consent to specific purposes or services, or reject all Optional Cookies.

Analytical Cookies

Cookies in this category are used to statistically record and analyse the use of our services, for the purpose of optimising our offerings, marketing campaigns and demand analyses. To this end, the services assign you an individual ID or other identifier.

HubSpot

We use HubSpot, a customer relationship management and marketing service provided by HubSpot Germany GmbH, Am Postbahnhof 17, 10243 Berlin (Business VAT: DE312070441). If you consent, HubSpot analyses how you use our website, for example which pages you visit, how often and for how long. If you submit a form on our website, for example a contact or demo request, HubSpot links your previous visits to the information you provide in the form, so that we can handle your enquiry and tailor our communication to your interests.

HubSpot processes the data on our behalf under a data processing agreement. Data may be transferred to HubSpot, Inc. in the USA. This transfer is based on the EU-U.S. Data Privacy Framework and, in addition, on the EU Standard Contractual Clauses.

We process the data described above on the basis of your consent pursuant to Article 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG. You may withdraw your consent at any time with future effect via the Cookie Consent Tool. Further information can be found in HubSpot’s privacy policy at https://legal.hubspot.com/privacy-policy.

Marketing Cookies

We use cookies in this category to track and recognise users across different websites and devices. This enables Marketing Cookies to display personalised advertising or other content to you on other websites as well. To do this, the services assign you an individual ID or other identifiers.

We use the Google Ads service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”). This service enables us to measure the effectiveness of advertising material. We use Google Ads both to measure the performance of adverts and for remarketing purposes.

When you view a Google advertisement, Google stores a Cookie or similar function on your device. The cookie contains a unique identifier that allows both Google and the advertiser to recognise your browser. With the help of the Cookie, we can track you across various websites. If you have arrived at our site via a Google advertisement, the identifier from the Google Cookie and information about the advertising material used are transmitted to a Google server in the USA and merged with the data from Google Analytics. Your IP address is also transmitted in the process. If you have a Google user account and a Google Cookie containing your user ID is stored in your browser, Google can associate the visit with your user account and thus with you personally. For us, however, the data collected is only available in the form of anonymised statistics.

We process the data described above on the basis of consent pursuant to Article 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG. You may withdraw your consent at any time with future effect.

Google processes the data on our behalf under a data processing agreement. Through this agreement, Google undertakes to process personal data on our behalf in accordance with our instructions and to ensure the protection of the data subject’s rights. Google also processes personal data in part under its own responsibility.

Information on how Google uses personal data transmitted to Google via the integration of its services, as well as regarding your options for customising personalised advertising and data collection, can be found here and here. General information on data processing by Google can be found at: https://business.safety.google/privacy. You can also access Google’s privacy policy there.

Google Tag Manager

We use Google Tag Manager to manage and deploy tracking technologies on our website. Google Tag Manager itself does not store personal data or set cookies but enables the integration of other services that may set cookies, subject to your consent where required.

Information on data protection

Further information on data protection can be found in our Privacy Policy. There you will also find our contact details as the data controller, as well as the contact details of the data protection officer, information on the transfer of data to countries outside the EEA, and relevant information regarding your rights as a data subject.