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Word Farm Adventure's ROAS was 50% higher than usual in its first three months with Almedia - including a 30% higher D7 ROAS than all other rewarded sources.
The launch adds a new dimension to Almedia’s Freecash platform, building on user retention and engagement potential
Almedia’s ‘Rewarded Returns Part Two: The Player Perspective’ reveals mass adoption of real world rewards in mobile games
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Company Overview
Berlin-based Almedia powers user acquisition through its flagship platform Freecash, engaging over 95 million users with data-driven rewards across games, apps, and surveys. Ranked by the Financial Times FT1000 2025 as Europe's fastest growing company, Almedia builds custom rewarded campaigns for brands. These programs deliver up to 2x 180-day ROAS and 3x ARPU compared to traditional channels.
The people who lead Almedia.
Almedia’s leadership team embody the values of the company
Beginning his entrepreneurial journey at the age of 17, Moritz founded Almedia and launched a platform called FreeSkins for players to earn digital items inside the popular video game CS:GO. Recognising a broader market opportunity, he rebranded the platform to FreeCash, expanding its scope to a wider audience across the gaming sector.
With vast experience building businesses across industries including management consulting, tech, and real estate, Jan joined Almedia as Chief Operating Officer in 2023. Since then, he has led the development of Almedia’s strategic operations, growing Almedia into the most intelligent UA and analytics engine in gaming and advertising.
Wadim’s background goes beyond the tech world. As a serial entrepreneur, building partnerships and businesses across a variety of sectors from finance to entertainment.
He joined Almedia as the company’s first employee back in 2021, and has since led the creation and growth of Almedia’s industry-leading technical organisation, as well as our best-in-class data platform.
Before joining Almedia, Jop had already exited two startups under the ZuRi umbrella, both of which were related to user acquisition and audience engagement. Since joining Almedia way back in 2021, he has become the key leader in growing the incredible success of our primary product, Freecash.com, and one of the main reasons it leads the rewarded UA market to this day.
Iskander Pataudi is Vice President of Link at Almedia, where he leads the platform connecting app publishers, users, and advertisers. Before Almedia, he spent six years at AppLovin scaling its international ad network and helping build Lion Studios across product, data, design, and engineering. In 2024, he co-founded dotplay, a VC-backed startup focused on bringing mobile-quality games to the web.
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