Overview
After implementing a new 90-day reward structure with Almedia’s Freecash.com, Candivore saw dramatic improvements across key performance metrics including ROAS, retention, and user value. Our tailor-made funnel format allowed them to scale their ad spend by 25% while increasing efficiency and engagement.
Challenge: Better Value, Larger Scale
The team set out to improve long-term user value and retention without compromising ROAS efficiency, all while increasing ad spend. Core objectives included:
- Increasing ROAS beyond the existing D7 and D30 goals
- Boosting retention and purchase frequency
- Ensuring performance remained stable at scale
Solution: Extended Rewards for Incentivized Players
A new 90-day reward structure was launched with the goal of keeping users engaged for longer and increasing monetization:
- Reward Window Extended: From 50 to 90 days
- Deeper Reward Tiers: High-value incentives introduced at later stages
- Engagement Focused: Designed to keep users active deeper into the funnel
This structure aimed to increase both time spent in the funnel and average purchases per user.
Results:
After moving from a 50-Day Structure to a 90-Day Structure in February 2025…
D7 ROAS:
Increased by 40%, to 2x the D7 goal
D30 ROAS:
Increased by 65%, to 2x the D30 goal
D90 ROAS:
Increased by 70% between February and April
Retention (D60):
Increased by 50%
Average Profit Per User (APPU):
Increased by 50% compared to 50-day structure
Ad Spend:
Successfully scaled by 25% without compromising performance
Conclusion
Freecash.com successfully extended the rewarded window for Match Masters from 50 days to 90 days, creating a longer runway for user engagement and value capture. This newly implemented funnel proved to be a highly effective lever for driving sustained user activity and long-term revenue growth. By expanding the engagement period and introducing more engaging incentive structures, Almedia achieved significant gains in both short and long-term ROAS, user retention, and monetization (APPU).
