Overview
Super Free Games partnered with Almedia to drive user acquisition for their mobile word puzzle game, Word Collect. Through a strategic geo-expansion rollout plan crafted by Almedia, the advertiser achieved rapid international growth and significant revenue acceleration – all while improving return on ad spend (ROAS) by over 30% in Q1.
Challenge
Super Free Games aimed to expand Word Collect beyond its existing markets to unlock new growth opportunities and user bases, while maintaining strong performance metrics. The goal was to efficiently test and scale in unexplored regions.
Additionally, the team sought to build a funnel that would attract high-intent users and exceed existing ROAS goals through smarter incentive design.
Solution
Working closely with Almedia, Super Free Games launched a phased geo-expansion strategy:
- February: Rolled out campaigns across iOS and Android across four tier 1 countries, including US and GB
- March: Expanded further to eight more tier 2 countries
To drive this expansion, Almedia developed a uniquely incentivized funnel tailored specifically to high-intent users. This approach, and its execution, played a critical role in maximizing post-install value.
Results:
The geo-expansion effort proved highly effective, delivering strong growth across all key metrics:
Six Digit Spend: Since January, Word Collect has scaled its campaign to six digits in monthly ad spend.
Over 100k Installs: Generated across several countries and two operating systems in just three months.
Nearly 20x Increase in Daily Spend: Through the geo expansion, Word Collect saw a revenue surge as campaign spend increased by almost 20x
ROAS Growth: Day 60 return on ad spend improved from 72% to 100% over the same period
Overperformance & Funnel Impact: Almedia overachieved Word Collect’s ROAS goals by over 30%.
Conclusion
By leveraging Almedia’s data-driven, performance-based user acquisition platform, Super Free Games successfully scaled Word Collect into new markets. This transformed a steady performer into a global revenue driver, all while improving ROAS.
Almedia’s tailored approach to high-intent user acquisition, including the use of uniquely incentivized funnels, was instrumental in driving both performance and deeper user engagement. This strategic focus not only helped surpass performance goals but also strengthened retention by attracting users genuinely interested in the game experience. This case exemplifies the power of targeted geo-expansion through proven, curated reward funnels.
