We are Almedia

Enabling a more rewarding world.

By building the smartest user engagement engine
that motivates users through rewards.

companies that trust us

A more rewarding world

A layer of rewards over every experience

Our mission is to engineer the future of brand engagement and revolutionize the advertising technology landscape, bringing rewards into every user engagement experience.

95M+

Users of Freecash, our
flagship product

$400M+

Paid out to Freecash users

170+

Team members across
offices worldwide

What is rewarded
engagement?

Rewards are the most effective advertising medium. Rewarded engagement is a new way of advertising that turns ads into a new advertising channel.

Gaming companies are ready to pay users to play their games, while brands are ready to reward them for using their apps and spending.

Through Freecash, users discover new games and apps while earning for it: reaching milestones in games, spending in branded apps, completing surveys, or shopping through cashback offers. We match each offer to the right user.

Advertisers pay us when a user takes a real action, like playing for a set amount of time or making a purchase. We pass part of that value back to the user as a reward.

In the end, everyone wins: users get paid for their attention and advertisers get users who stay.

Image of a screenshot from the Freecash app saying "Recommended for you" with a mouse clicking on a button with the text Play and earn $150 for the game Space Animals

User plays, tests or shops in Freecash

Advertiser pays us for the in-app action

User earns a
real reward

Our Journey

2020 2021 2023 2024 2025 2026

The Spark

Moritz Holländer founds Almedia in Berlin at 18 during lockdown. Evolving from the gaming niche, Freecash founded with the goal of sharing ad budgets with the user.

Laying the Foundation

CTO Wadim Kalmykov and VP of Product Jop Habraken joined the team full-time, building the culture of Almedia that has sustained our bootstrapped growth to this day.