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Almedia opens new London office at King's Cross to grow its data team

June 26, 2026
4 min read
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Demand More from Your Ad Spend

BERLIN, GERMANY - 26 June 2026 - Almedia, the Berlin-founded advertising technology company and the third fastest-growing company in Europe according to the Financial Times, today officially opened its new London office, located at King's Cross St. Pancras. The office will serve as a hub to develop the company’s data team, spanning data science, data engineering and machine learning, and marks a central step in the company's international expansion. Almedia operates across seven countries with a team of more than 160, and its platform reaches over 80 million users worldwide.

London reclaimed its position as Europe's leading tech ecosystem in 2026, overtaking Paris. The expansion lets Almedia deepen the data capabilities at the core of its business. This includes matching users with the right games, apps and surveys, as well as measuring and maximising the returns it delivers for advertisers.

Almedia connects mobile apps and games with engaged users, rewarding them for taking part. Freecash, its consumer platform, has paid out over $300 million to date, while Link, on the publisher side, turns that engagement into additional revenue and higher lifetime value.

Tristan Mackrory, Almedia VP of People:

"London is one of the best places in the world to build a data-driven business, and opening an office here is a natural step as we continue to scale globally.

Data sits at the centre of everything we do, from how we match users to how we prove returns for our partners. Growing our presence in London gives us access to some of the strongest talent in the industry as we build the next evolution of the advertising sector."

— ENDS —

About Almedia GmbH

Berlin-based Almedia is engineering the future of user acquisition with data-driven rewards and recommendations. Its flagship platform, Freecash, has a community of over 80 million users engaging with games, apps, and surveys. Recognised by the Financial Times' FT1000 as the fastest-growing advertising company in Europe, Almedia works collaboratively to create custom rewarded campaigns which deliver measurable returns for the world's leading mobile game publishers and brands. Almedia operates from offices in Berlin, London, New York, Seoul, Beijing, Tokyo, and Yerevan with over 160 employees worldwide.

For more information, visit almedia.co.

For further info, contact:

James Law

PR Manager @ Almedia

james.l@almedia.co

+49 0157 9252 0595

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"
Rewarded UA has earned its place alongside Google, Meta, and AppLovin in the mobile marketing mix.
It has become a core channel because the additional user engagement delivered post ad-click drives retention and long-term value that other UA sources struggle to match.
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Moritz Holländer
Founder, CEO at Almedia
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By showcasing our game directly to people who already play games and tailoring offers around in-game behavior, Freecash helped us scale installs globally faster and more efficiently than traditional channels.
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Saras Panigrahi
Marketing Director at Potato Play
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Almedia teams deliver full-cycle support for launching campaigns in multiple markets. They monitor KPIs closely, tweak campaign setups in real time, and consistently share new optimization ideas that help elevate results.
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Saras Panigrahi
Marketing Director at Potato Play
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We required UA partners who can perform at high spend levels and still hit key metrics like retention and a positive return on investment while scaling our game installs.
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Saras Panigrahi
Marketing Director at Potato Play
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"
We have been successfully working with Almedia for several years and are looking forward to the next years to come.
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Pascal Ludynia
CEO at Ayet Studio GmbH
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"
Almedia’s Talented team delivering results at scale! Always available and supportive.
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Ben Asbach
CEO at Bitburst GmbH
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"
Working closely with Almedia, we built and optimized a strategy that outperformed our goals. With aligned targets, transparent feedback, and a shared drive for innovation, we created a funnel that delivered real impact at scale.
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Adi Tubul
User Acquisition Manager at Candivore
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Almedia stands out as a partner that not only scales but also focuses on long-term performance. They’ve become an essential part of our UA mix.
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Antella Yu
User Acquisition Lead at Stillfront (Super Free Games)
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"
Almedia helped us scale high-quality U.S. users across iOS and Android, driving a 120% uplift in Day 7 retention and ROAS while doubling our budget in a competitive market.
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Hyekang Seo
UA Lead at Actionfit
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Almedia enabled us to achieve consistent monthly growth with profitable margins, fostering a sustainable path to success and ensuring long-term profitability.
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Mad Brain Games
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Almedia drives top-quality users to our games, among the best of all UA channels. We're happy to keep scaling and strengthening our partnership with this talented team.
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Mor Stone
VP of Marketing at Innplay Labs
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"
This was more than a reactivation, it was a relaunch powered by insight. The results speak for themselves: 550% growth in daily spend, 2x competitor performance, and a successful iOS expansion.
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Dukryul Kim
UA Manager, Treeplla
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"
We came into this partnership with aggressive growth goals, and Freecash helped us blow past every one of them. Doubling our 30-day ROAS against top competitors was something we hadn’t achieved before.
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San Heo
CEO, Treeplla
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"
The close collaboration between Candivore and Almedia’s team allowed us to design and iterate on a strategy that exceeded our performance goals. Through aligned targets, transparent feedback loops, and a shared commitment to innovation, we built a funnel that drove meaningful impact at scale.
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Adi Tubul
User Acquisition Manager at Candivore
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Almedia offers the broadest worldwide geo coverage among all the incentivized partners we’ve worked with, giving us valuable insights into T2/T3 markets and helping us scale efficiently with lower CPIs.
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Antella Yu
User Acquisition Lead at Stillfront (Super Free Games)
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"
Almedia proved that rewarded UA can deliver both high ROAS and strong retention - a combination we hadn’t been able to achieve before. The process was smooth from start to finish, and the ongoing optimization made a huge difference in campaign success.
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Jade Baeck
Senior Manager at SUPERBOX
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Almedia delivered nearly 3x higher D30 retention compared to other rewarded channels: all while maintaining strong ROAS. It was the first time we found a UA partner that could truly balance both retention and profitability.
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Jade Baeck
Senior Manager at SUPERBOX
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Partnering with Freecash has been a great fit for our games and community. Their rewarding platform integrates naturally with our player experience, delivering strong engagement and meaningful value for both sides. We’re excited to continue expanding our collaboration and building long-term success together.
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Dima Gorodnev
COO, Ovivo
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