Almedia became the biggest rewarded channel for Innplay Labs, helping Animals & Coins rank 4th globally by revenue in Casual Casino category.
Installs in August 2024 alone
100K
Higher D30 retention than average
70%
Challenge: Standing out in a Crowded Market
The casual casino market is fiercely competitive, with countless titles fighting for players’ attention. To support rapid growth without losing momentum, Innplay Labs needed a scalable UA channel to acquire and retain high-quality users at scale.
Solution: Strategic User Acquisition and Retention with Almedia
To address its growth and retention goals, Innplay Labs and Playtika turned to Almedia, the leading rewarded UA channel for mobile games. Almedia leveraged its expertise and high-quality, transparent rewarded channels to target the perfect audience by attracting high intent users and keeping them engaged long term with rewarded gameplay campaigns.
The Wild Results:
Biggest Rewarded Channel
100k+ Installs in August 2024 Alone
D30 Retention 70% higher than average
Exceptional retention rates, with Day 30 retention outperforming industry benchmarks by 70% . They played and they stayed - a whole lot longer than users from any other channel.
The teams say thank you!
Don't just take our word for it, here’s what Mor Stone, VP of Marketing at Innplay Labs had to say about the partnership.
