广告主条款与条件
1. 定义
1.1 “广告主” 指与 Almedia 签订广告服务订单的实体。
1.2 “广告主后台” 指 Almedia 提供的自助服务界面，广告主可通过该界面管理广告活动、增加预算、上传创意素材或修改广告活动设置（受相关限制约束）。
1.3 “广告素材” 指广告主提供的所有创意、资产、URL、追踪链接、品牌资料及内容。
1.4 “协议” 指本条款与条件，以及任何订单和本文提及的 Almedia 广告主数据处理协议（DPA）。
1.5 “广告活动” 指订单中描述或在广告主后台中配置的广告活动。
1.6 “客户数据” 指 Almedia 仅代表广告主根据数据处理协议（DPA）所处理的数据。
1.7 “欺诈” / “无效活动” 指任何人为夸大、操纵、歪曲或扭曲真实用户行为、归因、广告活动表现或计费的活动，包括但不限于机器人、设备农场、虚假账户、错误归因、未经授权的激励或其他类似形式的非真实活动。
1.8 “订单表格” 指广告主签署的、通过引用方式纳入本条款的任何广告活动层级的协议。
1.9 “服务” 指 Almedia 提供的广告、推广、用户获取、优化及相关服务，具体描述见订单表格。
1.10 "移动监测平台" 或 "MMP" 指广告主选择的归因平台（例如 Appsflyer、Adjust、Singular）。
1.11 "媒体合作伙伴" 指 Almedia 使用的任何发布商、运营商、设备制造商、应用商店或流量来源。
1.12 "归因窗口" 指一项操作可归因于 Almedia 的时间段。
1.13 "操作" 指安装、点击、展示、应用内事件或其他定义的计费事件。
1.14 ”回传窗口” 指应用内事件在安装后发送的时间段。
1.15 ”“CPM” / “CPC” / “CPI” / “CPA” / “CPD” 指第 14 节中定义的计费模式。
2. 协议结构
2.1 本条款适用于向广告主提供的服务。本协议包括：
(a) 订单，
(b) 本《广告主条款与条件》（即“条款”），以及
(c) 《广告主数据处理协议》（即“DPA”）。
2.2 若各文件之间存在冲突，其优先顺序如下：
(i) 订单
(ii) 本条款
(iii) DPA
若本条款与 DPA 在个人数据处理或数据保护法律方面存在任何冲突，应以 DPA 为准。
3. 广告活动激活
3.1 当广告主签署订单或在广告主面板中激活广告活动时，该广告活动即具有约束力。
3.2 广告主需对在广告主面板中所做的所有设置、预算、定向及配置负责。
3.3 广告主可直接通过广告主面板更改预算，由此产生的风险由广告主自行承担。
3.4 日预算代表每日平均支出，而非严格上限。为优化投放效果和进度，Almedia 可能会在机会较少的日子减少支出，并在机会较多的日子超额支出最多 25%。在滚动周期内，Almedia 将尽商业上合理的努力，使平均支出与广告主设定的日预算保持一致。
4. 广告素材与许可
4.1 广告主保证其拥有 Almedia 使用广告素材所需的一切必要权利。
4.2 广告主授予 Almedia 一项非排他性的、全球范围内的许可，仅用于提供服务时使用广告素材。
4.3 广告主不得提供以下素材：
- 侵犯第三方权利
- 违反适用法律
- 具有误导性、诽谤性、淫秽或有害内容
- 包含恶意软件、未经授权的追踪或有害脚本
4.4 若广告素材违反本条款或存在法律、监管或声誉风险，Almedia 有权拒绝或暂停使用该素材。
5. 禁止行为与竞价限制条款
5.1 广告主不得参与、授权或允许任何操纵广告活动表现、违反法律或平台政策、误导用户、涉及未经授权的次级联盟成员，或损害 Almedia 声誉的行为。
5.2 禁止竞价与品牌竞价限制： 广告主不得针对包含以下内容的任何搜索引擎、关键词、域名、广告网络投放位、元数据标签或类似查询词进行竞价、购买或尝试购买：
(a) “Freecash”
(b) “Almedia”
(c) 任何变体、拼写错误或容易引起混淆的类似名称，
除非获得 Almedia 的明确书面批准。
6. 追踪、归因与无效活动
6.1 广告主应全权负责正确实施所有追踪集成，包括追踪链接、SDK 集成、MMP 配置、事件架构及回传设置。任何变更必须至少提前四十八 (48) 小时通知 Almedia。
6.2 归因结果由广告主选择的 MMP 决定。若 MMP 数据不可用、不完整或不一致，则以 Almedia 的内部报告为准。仅在双方共同验证的情况下，方可使用广告主后端数据。
6.3 若数据源之间存在差异，适用以下优先级顺序：
- 广告主选择的 MMP
- Almedia 内部报告
- 广告主后端（需经双方共同验证）
6.4 停机与追踪中断：
(a) 若发生停机或追踪故障，广告主必须及时通知 Almedia。
(b) 若发生停机，预估的有效操作数应按以下两者的平均值计算：
(i) 停机前紧邻的三个 (3) 小时的平均操作数；以及
(ii) 追踪恢复后紧邻的三个 (3) 小时的平均操作数。
(c) 若追踪数据或日志不可用，除非证明存在明显误差，否则以 Almedia 的内部报告为准。
6.5 “Invalid Activity” or “Fraud” includes, without limitation:
(a) Technical or automated manipulation: bots, scripts, emulators, device farms, SDK spoofing, replay attacks, automation tools, fake device identifiers, randomized GAIDs/IDFAs, IP spoofing, VPN/proxy abuse beyond normal user behavior.
(b) Attribution manipulation: click injection, click spamming, fabricated impressions, synthetic traffic, misconfigured MMP settings leading to false attribution, mismatched or suppressed postbacks, manipulation or tampering with event data.
(c) User manipulation: self-referrals, fabricated or duplicate accounts, bulk device resets, misleading incentives outside of Almedia’s controlled environment, or any manipulation that creates non-genuine user behavior.
(d) Publisher / Partner misconduct: unauthorized traffic sources, undisclosed sub-affiliates, misrepresented placements, click-baiting patterns, non-human behavioral patterns, anomalous retention curves or CTR anomalies.
(e) Violations of third-party standards: breaches of MMP fraud policies or generally recognized invalid traffic rules, including IAB GIVT/SIVT definitions.
6.6 The Advertiser shall provide, upon request, relevant logs, MMP access, postbacks, and any reasonably required technical information necessary to investigate attribution issues or Invalid Activity.
7. Fees, Billing, Payment and Adjustments
7.1 Actions are billed at the rates defined in the Order Form under one or more of the following models:
(a) CPI: per attributed install
(b) CPA: per attributed in-app event
(c) CPM: per one thousand (1,000) impressions
(d) CPC: per valid click
(e) Hybrid models: any combination of the above
7.2 Invoices are issued monthly in arrears and payable within the timeframe defined in the Order Form. Late payments may incur statutory interest.
7.3 Daily budgets represent a daily average and not a strict cap.
Almedia may:
(a) underspend on low-opportunity days; and
(b) overspend by up to 25% on high-opportunity days to optimize pacing, performance, and inventory usage.
Over a rolling period, Almedia will use commercially reasonable efforts to keep average daily spend aligned with the Advertiser’s selected budget.
7.4 Forecasts, pacing, volumes, and caps are estimates only. Almedia does not guarantee delivery volumes, pacing, or distribution. Underdelivery does not constitute breach of this Agreement.
7.5 Billing Adjustments Related to Invalid Activity:
If Invalid Activity as defined in Sec. 6.7 is detected, Almedia may:
(a) declare affected Actions invalid
(b) exclude such Actions from invoices
(c) issue credit notes or adjust future invoices
(d) temporarily suspend or pause Campaign delivery
(e) withhold payments pending investigation
7.6 Advertiser-side tracking failures, misconfigurations, incorrect URLs, MMP issues, suppressed postbacks, or SDK errors do not invalidate Actions recorded by Almedia unless the Advertiser demonstrates that Almedia’s data is materially incorrect.
7.7 For purposes of invoicing, the attribution hierarchy in Sec. 6.3 applies.
7.8 Advertiser acknowledges and agrees that Almedia’s platform automatically identifies, filters, and deprioritises fraudulent or low-quality users through internal fraud-detection systems, behavioural analysis, and manual review.
(a) Almedia does not reward or retain value for users identified as fraudulent or low-quality. Instead, the associated CPI is reallocated within the Campaign to optimise delivery toward medium- and high-quality users, and to improve ROAS.
(b) As a result of this dynamic reward allocation system, no refunds, credits, or chargebacks are provided for users later flagged as low-quality or fraudulent-whether identified by Almedia, by the Advertiser or any third-party services (e.g. MMP or IP scoring providers) agreed between the Parties.
(c) Advertiser’s fraud reports or classifications do not alter invoicing unless Almedia, in its sole discretion, determines that the activity constitutes Invalid Activity under Section 6.5.
7.9 All rates, fees, and amounts payable under this Agreement are exclusive of any applicable taxes, duties, levies, or similar governmental charges, except where expressly stated otherwise. Each Party shall be responsible for its own taxes, bank charges, and transaction fees incurred in connection with payments under this Agreement.
7.10 Almedia will make final invoicing data available in connection with each invoice. The Advertiser shall review each invoice promptly and notify Almedia in writing of any disputes within five (5) business days of receipt, providing reasonable technical evidence to substantiate the dispute. If no dispute is raised within this period, the invoice shall be deemed final, accurate, and payable in full.
7.11 Late payments may accrue statutory interest. Almedia reserves the right to suspend Campaign delivery for overdue invoices.
7.12 All payments shall be made in the currency and to the bank account specified on the applicable invoice. Invoice details shall govern in case of inconsistency.
7.13 Unless otherwise expressly agreed in writing between the Parties, all fees and amounts payable under this Agreement shall be invoiced and paid in USD. Where both Parties are established in the European Union and the relevant Campaign activities are conducted exclusively within the European Union, invoices shall be issued in EUR, unless the Parties expressly agree otherwise in writing.
8. Use of Customer Data
8.1 Almedia may access and process Customer Data solely to provide, maintain, secure, and optimise the Services.
8.2 Customer Data shall not be used for product development, market analysis, or modelling except in aggregated, anonymised form.
8.3 The Parties agree to the DPA.
9. Platform Access & Advertiser Panel
9.1 Almedia will provide Advertiser with access to the Advertiser Panel.
9.2 Advertiser is responsible for access credentials, internal user permissions, and any actions taken under its accounts.
9.3 Advertiser acknowledges that changes made through the Panel take effect immediately and are binding.
10. Intellectual Property
10.1 Almedia owns all rights in its platform, technology, analytics, fraud-detection systems, attribution logic, processes, and reports.
10.2 No rights are granted to Advertiser except as expressly stated.
10.3 Advertiser owns its Advertising Materials.
11. Confidentiality
11.1 “Confidential Information” means all non-public or proprietary information disclosed by one Party (“Discloser”) to the other (“Recipient”), in any form, including, without limitation:
(a) product concepts, designs, specifications, roadmaps, features, APIs, documentation, and security credentials;
(b) pricing, financial terms, performance metrics, user or usage data; and
(c) the terms of the Agreement, Order Forms, and related commercial arrangements.
11.2 Each Party shall keep all Confidential Information strictly confidential and shall not disclose it to any third party except as expressly permitted under this Agreement. Each Party shall use Confidential Information solely for the purpose of performing or enforcing this Agreement and shall protect it with at least the same degree of care it uses to protect its own confidential information of a similar nature, and in any event no less than reasonable care.
11.3 Confidential Information may be disclosed solely on a strict need-to-know basis to a Party’s employees, officers, affiliates, professional advisers, or subcontractors who are bound by written confidentiality obligations no less protective than those set out in this Section, provided that the disclosing Party remains responsible for any breach by such recipients.
11.4 The obligations in this Section shall survive for three (3) years following termination or expiry of the Agreement, provided that obligations relating to trade secrets and Personal Data shall survive for so long as such information remains protected under applicable law.
11.5 Unless expressly approved by Almedia or required by applicable law, Advertiser shall not issue any press release, marketing communication, public statement, case study, or other disclosure that references Almedia, Freecash, or the existence or terms of the Services.
12. Compliance & Legal Requirements
12.1 Advertiser shall comply with all applicable laws, advertising standards, consumer protection rules, sanctions laws, platform policies and data protection requirements.
12.2 Almedia may suspend or restrict a Campaign if it reasonably believes non-compliance may occur.
13. Audit Rights
13.1 Almedia may, with 5 business days’ notice, appoint an independent auditor to verify:
- attribution accuracy
- tracking integrity
- server-side postback accuracy
- MMP 配置与日志
13.2 广告主必须提供相关仪表板和日志的只读访问权限。
13.3 审计范围仅限于验证是否符合本协议所必需的系统、数据和配置。
13.4 若差异超过 5%，广告主应：(a) 报销审计费用，(b) 更正配置问题，(c) 补足任何少报的操作。
14. 定价与操作模式
存在以下不同的定价与操作模式：
(a) CPI（按安装付费）： 当通过 MMP 将安装归因于 Almedia 时计费。
(b) CPA（按操作付费）： 当定义的应用内事件在回传窗口期内发生时计费。
(c) CPM（按千次展示付费）： 除非有证据表明不准确，否则按 Almedia 确定的展示量计费。
(d) CPC（按点击付费）： 按 Almedia 追踪到的点击量计费。
(e) 未达标： Almedia 对未达标不承担责任。上限、投放节奏和投放量均为目标值，而非保证值。
(f) 归因优先级： 如第 6.3 节所定义。
15. 保证与免责声明
15.1 各方均保证其有权签署本协议。
15.2 Almedia 不保证特定的绩效结果、流量、转化率或服务的持续可用性。
15.3 在法律允许的最大范围内，排除所有默示保证（包括适销性、适用性、不侵权）。
16. 责任限制
16.1 Almedia 的赔偿责任总额不超过广告主在事件发生前十二 (12) 个月内已支付的费用总额。
16.2 任何一方均不对间接损失、后果性损失、惩罚性赔偿或特殊损害（包括利润损失、业务中断或数据丢失）承担责任。
16.3 因故意不当行为或欺诈导致的责任不在此排除范围内。
17. 期限与终止
17.1 任何一方均可提前 30 天发出书面通知，终止订单或本协议。
17.2 若发生未纠正的重大违约行为，任何一方在发出 10 天通知后，均可立即终止协议。
17.3 协议终止后，广告主应支付截至终止日期前产生的所有应付款项。
17.4 关于保密、责任、付款、数据保护和适用法律的条款在协议终止后继续有效。
18. 条款修改
18.1 Almedia 可不时更新本条款；更新版本将发布在订单中引用的 URL 处。
18.2 变更自发布之日起生效（或若 Almedia 另行通知，则自通知中注明的日期起生效），且除非另有书面约定，否则不适用于已上线的广告活动。
18.3 广告主在条款发布后继续使用服务或面板，即视为接受变更。
18.4 若广告主对重大变更持有异议，可在 15 天内终止协议。
19. 转让
19.1 未经 Almedia 同意，广告主不得转让本协议。
19.2 Almedia 可将本协议转让给任何关联公司，或在合并、收购或公司重组的情况下进行转让。
20. 适用法律与管辖权
20.1 本协议受德意志联邦共和国法律管辖，不适用法律冲突原则。
20.2 德国柏林法院对因本协议引起或与本协议有关的所有争议拥有专属管辖权。
20.3 各方不可撤销地服从德国柏林法院的专属管辖权，并同意不对这些法院的管辖权提出异议。
21. 其他条款
21.1 本协议不构成任何合伙、合资、信托关系或代理关系。
21.2 通知可通过电子邮件发送。
21.3 若本协议的任何条款被认定为无效，协议其余部分仍然有效，且无效条款应由最接近双方原始意图的可执行条款所取代。
21.4 本协议构成双方之间的完整协议。