150% ROAS: How Freecash and RAID Shadow Legends Achieved Massive Gains
150% ROAS
Through targeted offers and high engagement
In the competitive world of digital marketing and gaming, strategic collaborations can drive exceptional growth and returns. One such successful partnership is between Freecash, a popular rewards platform, and RAID: Shadow Legends, a widely acclaimed MMORPG game. This case study delves into how this collaboration resulted in significant positive growth and an impressive Return on Ad Spend (ROAS) for both entities.
The primary objectives of the collaboration were:
Increase RAID’s User Acquisition: By leveraging Freecash’s extensive user base, RAID sought to attract new players.
Enhance User Engagement: Create a compelling incentive for Freecash users to download and play RAID.
Maximize ROAS: Ensure that the marketing spend in this partnership generates substantial returns.
Strategy
The primary objectives of the collaboration were:
Targeted Campaigns:
Exclusive Offers: Freecash featured exclusive offers related to RAID, such as special in-game rewards and bonuses for new users who downloaded the game through the platform.
Incentivized Engagement: Freecash users were rewarded with points for completing specific in-game milestones, which encouraged them to actively participate and engage with RAID.
Performance Tracking:
Analytics Integration: Both Freecash and RAID utilized advanced analytics to monitor campaign performance in real-time. Key metrics such as user acquisition cost (UAC), lifetime value (LTV), and retention rates were closely tracked.
User Segmentation:
Behavioral Targeting: Freecash segmented its users based on engagement levels and preferences to deliver personalized RAID offers, optimizing the likelihood of conversion and retention.
Results:
Increased User Acquisition
The collaboration resulted in a 30% increase in new user registrations for RAID: Shadow Legends. The targeted offers and incentives provided by Freecash effectively attracted a new audience interested in gaming rewards.
Enhanced User Engagement
The incentivized approach led to a 25% increase in in-game activity among users acquired through Freecash. These users not only downloaded the game but also engaged with it regularly, completing more in-game tasks and participating in events.
Positive ROAS
The ROAS for this campaign exceeded expectations, with a 150% return on advertising spend. This was achieved through efficient cost management, targeted promotions, and high user engagement rates.
Long-Term Value
The lifetime value (LTV) of users acquired through Freecash was 20% higher compared to other acquisition channels. This suggests that the users from this partnership were more likely to make in-game purchases and remain active over a longer period.
Brand Synergy
The collaboration enhanced brand visibility and credibility for both Freecash and RAID: Shadow Legends. RAID benefited from Freecash’s large, engaged user base, while Freecash saw increased traffic and user sign-ups through the game’s promotional activities.
The teams says thank you!
The partnership between Freecash and RAID: Shadow Legends exemplifies how strategic collaborations can yield substantial benefits. By leveraging each other's strengths—Freecash’s extensive user base and RAID’s immersive gaming experience—the two platforms achieved remarkable growth and a positive ROAS. This case study highlights the effectiveness of targeted promotions, integrated marketing efforts, and performance tracking in driving successful outcomes.
For future endeavors, both Freecash and RAID: Shadow Legends can build upon this successful model by exploring additional collaborative opportunities, further enhancing user experiences, and driving even greater returns.